01MARKETING
Brand &
Marketing
Brand strategy, pharmaceutical and healthcare marketing, performance campaigns, digital content and integrated communication.
MARKETING · OPERATIONS · BUSINESS DEVELOPMENT
Where strategy meets execution.
Marketing and Operations Leader with 13+ years of experience across pharmaceutical, healthcare, logistics and manufacturing — bringing together brand thinking, business development and operational discipline.
MUMBAI, INDIA13+ YEARSOPEN TO THE RIGHT OPPORTUNITY
ANIL SINGH
STRATEGY / EXECUTION
01
CAREER / PORTFOLIO
SCROLL TO EXPLORE
MARKETING STRATEGY✦
OPERATIONS✦
BUSINESS DEVELOPMENT✦
HEALTHCARE✦
PHARMA✦
PROCESS OPTIMIZATION✦
01 / ABOUT
PROFESSIONAL PROFILE
A career built across functions, industries and outcomes.
My experience spans customer-facing roles, business development, healthcare, performance marketing, operations, logistics and pharmaceutical media.
That range has shaped a practical way of working: understand the market, align people and processes, execute with discipline, and use data to improve performance.
My current work combines project execution, brand positioning, operational workflows, partnerships and digital tools — with a focus on making complex work more structured and scalable.
13+Years of experience
50LMonthly marketing budget managed
25+Patient-doctor sessions organised
04Industry domains
02 / CAPABILITIESWHAT I BRING
CROSS-FUNCTIONAL EXPERIENCE
Built to connect the moving parts.
Brand &
02OPERATIONS
Projects &
Operations
End-to-end execution, workflow improvement, operational efficiency and cross-functional coordination.
03GROWTH
Business
Development
Market expansion, partnerships, product development, customer acquisition and revenue-oriented business development.
04DATA
Performance
& Analytics
Data-led campaign optimization, KPI tracking, reporting and performance improvement across marketing and operations.
05SUPPLY CHAIN
Vendor &
Procurement
Vendor management, procurement optimization and operational coordination developed through logistics and manufacturing exposure.
06INDUSTRY
Healthcare
& Pharma
Industry experience spanning healthcare technology, hospital services, pharmaceutical media and manufacturing environments.
03 / EXPERIENCECAREER RECORD
Progressive responsibility, across the operating side of business.
Download complete resume ↗NOV 2024 — PRESENT
HELLO PHARMA
Head — Projects & Operations
Leading execution across pharma media, brand positioning, operations, content and digital workflows.
- Lead end-to-end pharma media campaigns, including podcasts, publications and digital content.
- Develop brand positioning strategies for pharmaceutical clients.
- Optimize workflows and manage cross-functional marketing, content and production teams.
- Implement digital tools and track performance metrics for continuous improvement.
CURRENT
ROLE
ROLE
JAN 2024 — OCT 2024
XBORSHIP INTEGRATED LOGISTICS PVT. LTD.
Director — Marketing & Operations
- Led operations and marketing functions, improving service delivery and operational efficiency.
- Developed integrated strategies for customer acquisition and brand visibility.
- Managed multi-channel campaigns using data-driven optimization.
- Ensured consistent brand communication across platforms.
DEC 2019 — DEC 2023
ABHINAV HEALTHCARE PRODUCTS PVT. LTD.
Business Development Manager
- Established new business verticals and manufacturing operations.
- Led product development from concept to commercialization.
- Improved production efficiency through process optimization.
- Strengthened vendor management and procurement.
- Expanded into new markets, increasing revenue and market presence.
AUG 2021 — DEC 2023
ANJALI MUKERJEE HEALTH TOTAL
Senior Manager — Operations & Marketing
- Developed and executed marketing strategies to enhance customer engagement.
- Conducted market research and competitive analysis to refine positioning.
- Led integrated digital and offline marketing campaigns.
- Managed and mentored cross-functional teams.
DEC 2018 — DEC 2019
LIFECELL INTERNATIONAL PVT. LTD.
Marketing & Operations Manager
- Managed partnerships and events to generate leads and increase brand awareness.
- Executed operational strategies supporting business expansion.
- Optimized marketing budgets and improved ROI.
DEC 2017 — DEC 2018
ANJALI MUKERJEE HEALTH TOTAL
Performance Marketing Manager
- Managed a monthly marketing budget of INR 50 lakhs.
- Led performance marketing campaigns across digital platforms.
- Improved customer acquisition through data-driven optimization.
- Analyzed campaign performance to increase ROI.
Earlier career 2011 — 2017+
JUN 2017 — DEC 2017
PSTakeCare — Operations Associate
End-to-end patient solutions for critical healthcare cases; hospital and post-treatment care coordination.
SEP 2016 — JUN 2017
PSTakeCare — Marketing Executive
BTL marketing campaigns and patient engagement programs, including 25+ patient-doctor interaction sessions.
NOV 2015 — SEP 2016
PSTakeCare — Business Development Executive
Hospital and diagnostic-centre partnerships and patient acquisition research.
NOV 2011 — JUL 2014
Titan Eye Plus — Eyewear Consultant
Customer consultation and technical eyewear solutions.
2011 — 2012
Sparsh BPO — Customer Relations Executive
Outbound sales and customer engagement.
04 / EDUCATIONFOUNDATION
Business thinking, backed by marketing education.
01
MBA — Marketing
Vivekanand Business School, Mumbai
02
Bachelor of Commerce
N.G. Acharya & D.K. Marathe College, Mumbai
05 / WORK WITH ME
For opportunities that need strategy and execution.
My experience sits across marketing, operations, business development and healthcare. If you have a role, project or business challenge where that combination is relevant, let's start a conversation.
06 / CONTACTSTART A CONVERSATION